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Management advantage

Brand support

As the trusted airline brand of Shenzhen Airlines, the fifth largest airline in the country controlled by Air China, Shenzhen Airlines Hotel Management Company was selected as one of the top 30 domestic hotel management companies in 2009. The introduction of the Shenzhen Airlines classified hotel brand will surely make partner hotels The property has more appreciation space than similar hotels. Shenzhen Airlines Hotel Management Co., Ltd., with the support of the main industry advertising companies, the brand department's media resources, and its years of public relations media accumulation in the hotel industry, can provide member hotels with continuous and effective publicity and promotion assistance and planning consultant recommendations. High-quality advertising resources, such as aircraft magazines, inflight televisions, its websites, boarding passes, flight schedules, and the "Shenzhen Airlines Hotel" quarterly, inter-store cross-advertising, can all benefit from the brand management of Shenzhen Airlines member hotels through hotel management companies.

Marketing channels

The central reservation system on the official website of Shenzhen Airlines Hotel Management Company not only implements instant booking, information confirmation, and online distribution functions, but also provides business travelers with a more convenient and efficient consumer experience through the 400 call center; through Shenzhen Airlines ’official website, Shenzhen Airlines The Travel Network and Shenzhen Airlines Distributor Network 400 call centers can share the Shenzhen Airlines frequent flyer program and 3 million high-end customer resources, and at the same time can achieve mileage points redemption; can also share sales network, airport window with Shenzhen Airlines branch, preferential use of Shenzhen Airlines advertising media resources, Cooperate with Shenzhen Airlines China International Travel Service to attract travel teams and individual tourists; and participate in the joint "air ticket + hotel" promotional activities.

Human Resources

Shenzhen Airlines Hotel Management Company's complete human resource management and training system, as well as its rich experience in human reserve, talent recruitment, personnel training, have laid a solid foundation for its hotels to obtain market talent competitive advantages and realize talent model replication. Attracted and retained a large number of high-quality talents through higher-than-industry average salary standards, performance assessment closely linked to operating and management benefits, and highly competitive welfare benefits, and it has repeatedly competed for service skills in the domestic hotel industry And human resources awards stand out, winning multiple awards. Shenzhen Airlines Hotel's own hotels with capital management in first-tier cities such as Shenzhen and Beijing have become an ideal training base for management and service personnel at all levels before joining the hotel trial. After years of accumulation and precipitation, Shenzhen Airlines Hotel Management Company now has a group of senior experts and consultants who are reputable in the industry, which can provide professional and comprehensive consulting management services for franchised hotels. By establishing multi-level strategic cooperation relationships with a number of well-known institutions of hotel management at home and abroad, it has provided a broader choice for cooperative hotel projects to find suitable management, technical, marketing, and service personnel.

Mature mode

Shenzhen Airlines hotel management model consists of three parts: management system, service system and monitoring system. Through the introduction of expatriate teams, central platform support, regular consultation guidance, and financial quality monitoring, on the one hand, it ensures that the core competitiveness and brand image and characteristics of Shenzhen Airlines Hotel can be completely copied to each member hotel, and on the other hand, it ensures that franchise hotels can Establish and improve the management system and specifications in line with the special characteristics of the project in a short time.