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cooperation method

Fiduciary management

We sincerely look forward to and carefully select strong and sincere partners to join forces to achieve a rapid increase in the popularity of hotel properties, and through the effective integration of multiple resources, create a distinctive customer experience, and ultimately achieve "brand landscaping , Service refinement, management enhancement, and resource optimization. "

Specific requirements for entrusted management cooperation:

Entrusted management objects include: star hotels, tourist resorts;
Entrusted management governance model: According to the requirements of the entrusting party, the management company assigns the general manager and recommends the core staff of the management team to fully manage the management responsibilities on behalf of investors.
Entrusted management and control mode: regularly assign professional consultants to inspect the hotel, thereby supervising the hotel to maintain a good management level and operating efficiency;
Entrusted management support model: Create brand and value through the group advantages of Shenzhen Airlines and Shenzhen Airlines hotels and the central operation supervision, training, sales, and procurement system, so as to achieve higher than industry average operating benefits and investment benefits for owners.
Entrusted management charging method: Generally consists of two parts: monthly basic management fee and annual award fee.

Consultant management

We advocate the development and maintenance of the consultant management cooperation relationship between the management company and the entrusted owner in a "natural and considerate manner" at any time, and the results-oriented exchange, collision and integration of the two parties' views will ultimately achieve the goal of mutual benefit.

Specific requirements for consultant management cooperation:

The consultant management objects include: business hotels, resort hotels, serviced apartments, high-end clubs;
The scope of consultant management includes: strategic consulting, investment evaluation, planning and design, business planning, technical support for the preparation or renovation of projects, business diagnosis, quality control, star evaluation guidance, procurement consultants, and business partner recommendation
The contents of consultant management include: hotel establishment and feasibility plan, construction investment planning and design plan, engineering decoration design optimization and equipment selection plan, opening preparation plan, business strategy plan optimization, hotel star rating implementation plan, hotel quality evaluation report and improvement plan Material and equipment procurement plan, intelligent system optimization plan;
Consultant management support mode: According to the owner's management needs and contractual agreement, a project management team is composed of senior internal management personnel and external experts to conduct multi-angle project surveys to serve as the pulse of the hotel and diagnose the existence through a combination of quantitative and qualitative analysis Problems and propose solutions and measures; guide the hotel to implement modern management, open source and reduce expenditures, and bring the hotel into a virtuous circle;
Consultant management billing method: pay-per-view is generally implemented according to the principles of project management.

Franchise

From the moment of joining any of the brand categories of Shenzhen Airlines Hotel, it not only means that the client's property immediately has the right to use the brand name with a high reputation in the industry, but also enjoys the following comprehensive care:

Specific requirements for brand franchise cooperation:

Classification of brand joining: The partner can choose one of the three major chain series: "Shenzhen Pengyi Hotel", "Shenzhen Pengyi Hotel" and "Shenzhen Pengya Hotel" as the cooperative brand of the franchise project
Brand franchise management model: The franchised hotel is willing to accept the unified corporate CI brand image recognition system, unified chain brand promotion, unified marketing system and CRS management system, unified quality management and service specifications; the partners agree with Shenzhen Airlines Corporate culture, fully understand and support the Shenzhen Airlines hotel operating philosophy;
Brand franchise billing method: Franchise fee is charged once, consultant guidance or technical support fee is billed on a one-time basis.